Marketing for Manufacturing

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

There are a lot of industrial directories out there and some work dramatically better than others.

There are so many directories out there that it would be difficult to register with all of them.  However, there are a few that consistently provide good traffic and sales leads.  After working with dozens of manufacturers and tracking what brings in good leads using Google Analytics, here is some insider information… these three industrial directories provide free listings that have worked extremely well for my manufacturing clients:

1. MacRaesBlueBook.com (highest number of visitors, most sales leads)
2. ProcessRegister.com (fewer visitors, but similar number of sales leads and sales)
3. GlobalSpec.com (good number of visitors and sales leads)

Should I pay for my industrial directory listing?

Initially, no.  Later – maybe.  If you can do a small budget and use Google Analytics to track links from the industrial directory, you might give it a try.  Don’t depend on the industrial directory for your performance measures – that loses  a lot of manufacturers money (average of $3000 per year for many).  For my clients, I start them on website optimization and the free listings on the industrial directories listed above.  If one industrial directory performs really well, that would be the best candidate for some ad spending.

Tell me how industrial directories have helped your company OR how they have ripped you off in the comments below.  If you find this valuable, please share with friends using the AddThis button below.

Similar Posts:

• 7 Ways You Can Waste Marketing Dollars
• The 5 Most Surprising Findings From Our Study Of Manufacturing Websites
• How To Write a Manufacturing Blog Post

Technorati Tags: best industrial directories, manufacturing websites, sales leads

4 Responses “3 Industrial Directories That Bring the Most Sales Leads”