3 Industrial Directories That Bring the Most Sales Leads

9 Comments

There are a lot of industrial directories out there and some work dramatically better than others.

There are so many directories out there that it would be difficult to register with all of them.  However, there are a few that consistently provide good traffic and sales leads.  After working with dozens of manufacturers and tracking what brings in good leads using Google Analytics, here is some insider information… these three industrial directories provide free listings that have worked extremely well for my manufacturing clients:

  1. MacRaesBlueBook.com (highest number of visitors, most sales leads)
  2. ProcessRegister.com (fewer visitors, but similar number of sales leads and sales)
  3. GlobalSpec.com (good number of visitors and sales leads)

Should I pay for my industrial directory listing?

Initially, no.  Later – maybe.  If you can do a small budget and use Google Analytics to track links from the industrial directory, you might give it a try.  Don’t depend on the industrial directory for your performance measures – that loses  a lot of manufacturers money (average of $3000 per year for many).  For my clients, I start them on website optimization and the free listings on the industrial directories listed above.  If one industrial directory performs really well, that would be the best candidate for some ad spending.

Tell me how industrial directories have helped your company OR how they have ripped you off in the comments below.  If you find this valuable, please share with friends using the AddThis button below.

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9 Comments
    • Steve Simpson
    • April 4, 2015

    Really helpful article, thanks for sharing

    • Kevin Feng
    • February 6, 2015

    Processregister.com is a good website to list company info. This works for us.

  1. I really appreciate this article, Joe, as I was looking for directories for an article I’m writing. I was delighted to find free directories as it will serve my readers well. In checking out these sites, I found that your URL for MacCraes Blue Book free listing didn’t work though it lead to this one: http://www.macraesbluebook.com/GetListed/get-listed.cfm

    • Al
    • April 19, 2011

    A couple of other great Industrial/Manufacturing directory are engnetglobal.com and kellysearch.com. I have a few clients listed in each of them and we’ve been really happy with the results.

      • Joe
      • May 26, 2011

      I am hearing more about KellySearch all the time. EngNetGlobal is promising too.

  2. Pingback: 7 Ways You Can Waste Marketing Dollars | Marketing for Manufacturing

  3. Thanks!

  4. My client in the field of transportation and logistics gets great results from ProcessRegister.com, so I was glad to see the other suggestions here.
    I didn’t find a free link option at MacRae’s, though. Where is it?

      • Joe
      • August 5, 2009

      Excellent question! The link is not easily found.

      The free link to register at MacRae’s is seen at the bottom of their page as “Listings.” Here is the link: Macrae’s Blue Book – free listing

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