I get the same question in almost all of my website marketing classes: “What 1 thing can I do tomorrow to improve sales leads on my website?” Well, here are 9 things to improve your website sales fairly quickly. They are based on methods I have tried and measured.
Move your contact information to the top of all your website pages.
Make sure to include your physical address, which research shows is one of the most significant aspects of website credibility. Phone number is also required.
You never know when a potential sales lead wants to reach out and try to buy from you – make it easy by listing your contact info right in front of them.
Replace all e-mail hyperlinks with feedback forms.
Forms QUALIFY your sales leads.
Browsers do not always properly launch the preferred e-mail program when a user clicks a mailto hyperlink. This means MISSED LEADS.
Almost all junk mail comes from website hyperlinks. If you have coding that looks like “mailto: email@example.com”, that e-mail address is harvested for spamming.
If you are already using forms, REDUCE the amount of required information.
Most forms are abandoned because of ridiculous information requirements that challenge the sense of security of leads and their patience.
Only ask for one way to contact and allow the sales lead to select which one they enter. Why even ask for a FAX number?
Allow them to select “Request more information by e-mail” (check box) and/or “Please have a sales person call to tell me more” (check box).
Setup an XML Sitemap and ROBOTS.TXT file on your website.
These files can improve how well search engine robots index your website.
The XML Sitemap should be submitted to Google Sitemaps at least.
The ROBOTS.TXT file should be added to your root: http://www.website.com/
Develop some keywords and advertising text to start an ad campaign.
Use Google AdWords, Yahoo Sponsored Search, or MSN Microsoft AdCenter.
Note that MSN might provide better results in some situations when purchasing personnel have MSN as their search engine instead of Yahoo or Google.
Submit your website to the big 3 if it has not already been done.
Each search engine uses a slightly different approach. Follow their rules for submission!
Respond to web inquiries as soon as possible.
Anything past 24 hours will be seen as non-responsive.
See who is linking to your competition and ask for a link in an appropriate way.
Search by typing “link:www.thecompetition.com” – without the “quotes” in the big 3.
Google will show the most important links and the smallest number – start with them. Yahoo provides the most detail.
Use web analytics to get more information about how your site is performing.
Google Analytics is fairly easy to setup and allows you to dig fairly deep.
Check with your web developer or hosting company to see if they have analytics.
If you have some quick things that helped your website, please tell us about them in the comments below.
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