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Push Your Customers Around

I'm still shocked by how many self-professed new marketing people still like to push customers around. It's simply being self-centered. One genius even…
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Unique Selling Proposition or just a Wrinkled, Nosy Dog?

Manufacturing – What is your Unique Selling Proposition (USP)?

Have you ever been frustrated that sales people have trouble selling? Do non-sales employees believe they can't sell because it is too difficult?…
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Upcoming Marketing for Manufacturing Book

For the past 3 years I've been working on a Marketing for Manufacturing book so I can help even more companies.
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Manufacturing Ad Budget Trends & Recommendations

The economy is still very slow for manufacturers and the budget belt is still tight.  Here are the biggest trends I am seeing…
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