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Category Archives: marketing for manufacturing
Please stop asking IT people to do Marketing. They are already overworked and under-appreciated. Why try to get something outside their expertise? Shouldn't…
For the past 3 years I've been working on a Marketing for Manufacturing book so I can help even more companies.
Manufacturers are getting excited about their new marketing budgets. Some marketers are so excited that they don't know where to waste their dollars…
Most people think writing a blog post is complex. It doesn't have to be. It's not a term paper - it's just some…
After posting portions of the website marketing study for manufacturing, I have decided to list the full study after getting some questions about…
I have added a new page about the most common problems manufacturing companies face with website marketing. The page is taken directly from…
The 6 most critical things you need for an effective website can be determined by looking at what performs. In other words, what…
There are a lot of industrial directories out there and some work dramatically better than others...there are a few that consistently provide good…
Many of you spend money to be listed in the Yellow pages and similar tree-based materials. The search for products and services is…
Yes, your e-mail address on your website is hurting you. Your organization is getting spam , missing sales leads , and aggravating customers…
When we did a website marketing study of Arkansas manufacturers, there were a few things that were surprising. Here they are: Many Arkansas…
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