Most people think writing a blog post is complex. It doesn’t have to be. It’s not a term paper – it’s just some notes & tips to help out friends. Here are some of the techniques I use when advising my clients on how they can use blog postings to help their customers and make a connection.
- READ other blogs with Google Reader or sign-up by e-mail. Consider starting with some of the most popular on the Ad Age Power 150 (http://adage.com/power150/). Some of my favorites include: Seth’s blog (the godfather of Internet marketing), CopyBlogger, and Duct Tape Marketing.
- Carry a nice notebook (like a Moleskine – aff.) to capture ideas as you go through your day. This can be your best sources of business improvements and post titles. I have developed some killer ideas for clients using this method – you never know when inspiration or boredom will create a great idea.
- Title your post based on top keyword searches occurring on Google (use https://adwords.google.com/select/KeywordToolExternal to get keyword ideas) and then use the keyword phrase at least once or twice within the post.
- Multiple sub-headings make the post easier to read.
- Brevity is very important. Short, concise, and to-the-point is valued by busy people.
- A “perfect post”: 1-3 short paragraphs, a picture, and a link. It informs, educates, or entertains.
- Consider making the key concept of each paragraph bold.
- It’s beneficial to occasionally write non-industry posts that your visitors will find useful – energy savings tips, time savings tips, organization tips, technical tips, and other areas that are compelling to a broad audience.
- Do NOT use it for forwarding humor and the Internet silliness of the week – that is everywhere already.