Marketing for Manufacturing

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Most people think writing a blog post is complex.  It doesn’t have to be.  It’s not a term paper – it’s just some notes & tips to help out friends.  Here are some of the techniques I use when advising my clients on how they can use blog postings to help their customers and make a connection.

1. READ other blogs with Google Reader or sign-up by e-mail.  Consider starting with some of the most popular on the Ad Age Power 150 (http://adage.com/power150/).  Some of my favorites include: Seth’s blog (the godfather of Internet marketing), CopyBlogger, and Duct Tape Marketing.
2. Carry a nice notebook (like a Moleskine – aff.) to capture ideas as you go through your day.  This can be your best sources of business improvements and post titles.  I have developed some killer ideas for clients using this method – you never know when inspiration or boredom will create a great idea.
3. Title your post based on top keyword searches occurring on Google (use https://adwords.google.com/select/KeywordToolExternal to get keyword ideas) and then use the keyword phrase at least once or twice within the post.
4. Multiple sub-headings make the post easier to read.
5. Brevity is very important. Short, concise, and to-the-point is valued by busy people.
6. A “perfect post”: 1-3 short paragraphs, a picture, and a link. It informs, educates, or entertains.
7. Consider making the key concept of each paragraph bold.
8. It’s beneficial to occasionally write non-industry posts that your visitors will find useful – energy savings tips, time savings tips, organization tips, technical tips, and other areas that are compelling to a broad audience.
9. Do NOT use it for forwarding humor and the Internet silliness of the week – that is everywhere already.

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