Website Marketing Tips for Manufacturers

Is Search Engine Submission Necessary? April 17, 2014 Business advice, SEO No Comments The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the […]

Can Any Inbound Linking Hurt My Ranking? April 17, 2014 Online marketing, SEO No Comments The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a […]

The Importance of Anchor Text in Back-links April 17, 2014 Advanced SEO Techniques, Online marketing, SEO No Comments The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate […]

Absolute Links vs. Relative Links – SEO Value April 17, 2014 Advanced SEO Techniques, Business advice, SEO No Comments The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the […]

Incorporation of Company Branding and SEO April 17, 2014 Advanced SEO Techniques, Brand development, SEO No Comments SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and […]

Strategic Use of Images in Search Engine Optimization April 17, 2014 Advanced SEO Techniques, SEO No Comments When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at […]

Google now discounts all reciprocal links April 17, 2014 Advanced SEO Techniques, Business advice, SEO No Comments For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links […]

Please stop asking IT people to do Marketing. They are already overworked and under-appreciated. Why try to get something outside their expertise? Shouldn’t marketing & communication be the focus for your website?

A former client has a new IT person who is a wizard at technology but does not know the most basic marketing concepts associated with a website. He’s been asked to update the website with new information, but he decided to totally recreate the website. Our past work allowed us to get ranked well in Google, highly visible in local searches with good detail, and we even had sitelinks appear in search results. Sales leads were rolling in!

I’m still shocked by how many self-professed new marketing people still like to push customers around. It’s simply being self-centered. One genius even said “I don’t care what my customers want, I just want them to buy my product.” Really? Should I laugh, cry, or get my consulting fee before I leave?

What’s Wrong With This Picture?

A pretty brochure without text, a flash intro to a web site, and any other push technique may look attractive to the seller, but they smell like last week’s fish to a potential buyer.

Have you ever been frustrated that sales people have trouble selling?
Do non-sales employees believe they can’t sell because it is too difficult?
Are your customers confused and don’t know WHY they should buy from you?

Maybe you need a strong Unique Selling Proposition that clearly states why a customer will want your product or service.

After working with several hundred manufacturers, I can tell you why pursuing sales is like pulling teeth. Sales are hard because I have to be able to communicate the benefit of my product to a potential buyer quickly, effectively, and easily. I also have to make it unique so that I can beat my competitor.

For the past 3 years I’ve been working on a Marketing for Manufacturing book so I can help even more companies.

Manufacturing Ad Budget Trends & Recommendations February 1, 2010 manufacturing advertising No Comments The economy is still very slow for manufacturers and the budget belt is still tight.  Here are the biggest trends I am seeing with manufacturers. Manufacturers are cutting their advertising budgets by: Reducing or eliminating paid listings in industrial directories. Dropping newspaper […]

7 Ways You Can Waste Marketing Dollars January 25, 2010 beginner mistakes, industrial directories, manufacturing websites, marketing for manufacturing, sales leads, website mistakes No Comments Manufacturers are getting excited about their new marketing budgets.  Some marketers are so excited that they don’t know where to waste their dollars first.  Let me help.  Here are 7 […]

How To Write a Manufacturing Blog Post January 21, 2010 manufacturing blog, manufacturing websites, marketing for manufacturing No Comments Most people think writing a blog post is complex.  It doesn’t have to be.  It’s not a term paper – it’s just some notes & tips to help out friends.  Here are some of the techniques […]

Marketing for Manufacturing Book January 19, 2010 Uncategorized 2 Comments I am currently working on some book concepts for Marketing for Manufacturing.  Let me know what you think.  These books will be offered through an e-book format or as a print-on-demand.  It all depends on what is most needed by manufacturers. Here are the books: […]

The people at Auburn Works, the Alabama MEP (Manufacturing Extension Partnership), have created the future of MEP Center websites. The new website creates a community using the Ning platform and integration of traditional website functionality and social media.

Manufacturing Website Marketing Study – Free Download September 1, 2009 manufacturing websites, marketing for manufacturing No Comments After posting portions of the website marketing study for manufacturing, I have decided to list the full study after getting some questions about listing the full study.  Some asked how much the study would be, but I have […]

Should you be using PDF files to market your products and services? Yes, but only if you do it the right way…

Common Manufacturing Website Problems August 29, 2009 manufacturing websites, marketing for manufacturing, website mistakes No Comments I have added a new page about the most common problems manufacturing companies face with website marketing.  The page is taken directly from a study I developed about the most common website marketing problems encountered by manufacturers.  The 2nd […]

I’ve received several questions about how companies can make website marketing improvements. The two most common questions can be summarized as:

“Do you offer website marketing classes?” YES, click here for a listing of website marketing classes.

“Can you help with our website and marketing?” YES, click here to see services we provide to help with website marketing.