For the past 9 years, I have focused on helping manufacturers and other business-to-business (B2B) organizations grow their sales. For the past 3 years I’ve been working on a Marketing for Manufacturing book so I can help even more companies.
After some significant prodding from NIST’s MEPU trainers and my internet marketing associate in Pennsylvania who is also a co-author, it looks like the marketing for manufacturing book is going to be published before the end of this year. Based on feedback from past classes, the book should be helpful to several manufacturers and manufacturing consultants.
The book has this structure:
The emphasis is on the growth needs of manufacturers.
Chapters “stand alone” and the book can be used as a step-by-step implementation guide or as a quick reference.
A core theme throughout the book is improving business growth through increasing sales leads.
It identifies risks to avoid and offers specific solutions for improving your manufacturing marketing implementation work.
Some of the working chapter titles include:
3 Quick & Easy Improvements for Increasing Your Chance of Online Sales Leads
The Four Step Process to Optimize Your Current Website
How to Work with a Website Designer (Hint: They are NOT marketers!)
Website Usability: Best Practices & Massive Mistakes
Calls to Action that Drive Sales
Will Social Media Work for Me? It Depends on Several Things
Proven Social Media Techniques for Success
YouTube Videos that Educate, Entertain, or Inform
LinkedIn Networking & Industry Communities
Blogging Without Blogs (News, Tips, & Customer-focused Help)
Email Based Interaction Like ConstantContact & MailChimp
Pay Per Click Advertising – What to Use, When to Use, & What to Avoid
Integrated Marketing: Maximizing Growth with Online, Offline, & Operations Strategy
The Manufacturing Study – Where Failures Occur & Top Growth Opportunities
The current plan is to publish digitally for Kindle devices & the Kindle app on mobile device like Android & iPhone. We will also offer a traditional book for handy use as a reference. We are still playing with concepts for the physical book format – traditional bound for reading or ring bound for stay-open quick access.
Let me know if you have other areas where you need help or ideas for YOUR manufacturing company. I have either written a small article on the same topic or have it listed as a potential chapter.
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