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Category Archives: manufacturing websites

Website MARKETING, not Website Technology

Please stop asking IT people to do Marketing. They are already overworked and under-appreciated. Why try to get something outside their expertise? Shouldn't…
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Unique Selling Proposition or just a Wrinkled, Nosy Dog?

Manufacturing – What is your Unique Selling Proposition (USP)?

Have you ever been frustrated that sales people have trouble selling? Do non-sales employees believe they can't sell because it is too difficult?…
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Upcoming Marketing for Manufacturing Book

For the past 3 years I've been working on a Marketing for Manufacturing book so I can help even more companies.
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7 Ways You Can Waste Marketing Dollars

Manufacturers are getting excited about their new marketing budgets.  Some marketers are so excited that they don't know where to waste their dollars…
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How To Write a Manufacturing Blog Post

Most people think writing a blog post is complex.  It doesn't have to be.  It's not a term paper - it's just some…
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The Next Generation of Online Marketing for MEP Centers

The people at Auburn Works, the Alabama MEP (Manufacturing Extension Partnership), have created the future of MEP Center websites. The new website creates…
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Manufacturing Website Marketing Study – Free Download

After posting portions of the website marketing study for manufacturing, I have decided to list the full study after getting some questions about…
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Common Manufacturing Website Problems

I have added a new page about the most common problems manufacturing companies face with website marketing.  The page is taken directly from…
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