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Category Archives: marketing for manufacturing

Website MARKETING, not Website Technology

Please stop asking IT people to do Marketing. They are already overworked and under-appreciated. Why try to get something outside their expertise? Shouldn't…
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Upcoming Marketing for Manufacturing Book

For the past 3 years I've been working on a Marketing for Manufacturing book so I can help even more companies.
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7 Ways You Can Waste Marketing Dollars

Manufacturers are getting excited about their new marketing budgets.  Some marketers are so excited that they don't know where to waste their dollars…
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How To Write a Manufacturing Blog Post

Most people think writing a blog post is complex.  It doesn't have to be.  It's not a term paper - it's just some…
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Manufacturing Website Marketing Study – Free Download

After posting portions of the website marketing study for manufacturing, I have decided to list the full study after getting some questions about…
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Common Manufacturing Website Problems

I have added a new page about the most common problems manufacturing companies face with website marketing.  The page is taken directly from…
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6 Most Critical Elements of a Successful Website

The 6 most critical things you need for an effective website can be determined by looking at what performs. In other words, what…
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3 Industrial Directories That Bring the Most Sales Leads

There are a lot of industrial directories out there and some work dramatically better than others...there are a few that consistently provide good…
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Get Your Local Business Listing Online – for Free!

Many of you spend money to be listed in the Yellow pages and similar tree-based materials. The search for products and services is…
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Is your website e-mail address hurting you?

Yes, your e-mail address on your website is hurting you. Your organization is getting spam , missing sales leads , and aggravating customers…
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The 5 Most Surprising Findings From Our Study Of Manufacturing Websites

When we did a website marketing study of Arkansas manufacturers, there were a few things that were surprising.  Here they are: Many Arkansas…
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